Shallow Christianity

During the last three decades, many have experienced Christianity in church settings that major in entertainment rather than in teaching the Scriptures and disciplining those who attend.  Thus, they are the products of years of church-growth marketing schemes that have attempted to fill pews with the "unchurched" and keep them coming back by using consumer-oriented tactics.  It's a "keep the customer happy," seeker-friendly approach that has critically diluted biblical content as churches compete with the world in order to interest their youth.  The game rooms of some mega-churches could put to shame their cities' most popular arcades.  The marketing mentality of "do whatever it takes to attract and keep the kids coming back to church" reflects a "bait and switch" scheme, and in most situations the "bait" (games, music that mimics the world, and entertainment) overwhelms the intended "switch" (learning the Bible).  That endeavor has both trivialized and marginalized the instruction of the Word of God for those who have been subjected to that worldly approach.  The outcome has resulted in a shallow Christianity for millions of young professing Christians.

T.A. McMahon, " Generation Adrift, Part One," The Berean Call, March 2012.